Description

I have worked with this client for several years, creating a custom WooCommerce site with an online store and payment process. The idea was to digitalize, organize and simplify the online buying process making it easier for customers to select the product, customize it in the same platform and to place the order, processing credit card payments.

The SEO strategy implemented has been a combination between several sales funnel and platform channels. Each page has been focused in a specific keyword in order to show up in all relevant keywords to compete in an already exhaust market. All Social Media platforms has been created and designed as well as the monthly calendar for posts, social paid ads and customer communications.

Process

• Create, design and implement a full marketing plan along with the SEO strategy that can stand for several years to come.
• Implement the marketing plan through all channels and sales funnels.
• Mockup design for main page, internal pages, product process and customization.
• All graphics and visual content has been created and designed for this specific client.
• Domain and server set up and management.
• Web Development for pages and product pages to then implement the shopping cart and payment process.
• Testing and final payment configuration synchronizing team email system between Woocommerce, server and company personnel management.
• Design and execute Social Media Marketing & SEM plan to track with analytics.

Success and Accreditation

• 100% revenue increase, placing the company in the top 10 real estate marketing best sellers.
• 1st page on Google search and bing platforms through focus keyword SEO plan.
• 75% social media new leads and followers.
• 70% ability to engage customers into repeat buyers and prevent them from switching to a competitor.