Description

Creating a WooCommerce site for a Deli Restaurant with a full menu design, online store and payment process. The idea was to design the menu along with the graphics, organize and simplify the online buying process making it easier for customers to select menu options, add custom sizes, ingredients, sauces, etc to it and to place the order, processing credit card payments.

The SEO strategy implemented was pretty simple for this market due to the targeted audience in a small long range neighborhood however, in few years the market has become the 1st deli search in the area. All Social Media platforms has been created and designed as well as the monthly calendar for posts, social paid ads and customer communications.

Process

• Create and design a full customizable menu along with it’s online store and payment process.
• Create the products in order to be more attractive to customers besides competitors.
• Mockup design for main page, internal pages, product process and customization.
• All graphics and visual content has been created and designed for this specific client.
• Domain and server set up and management.
• Web Development for pages and product pages to then implement the shopping cart and payment process.
• Testing and final payment configuration synchronizing email system between Woocommerce, server and order reception/kitchen.
• Design and execute Social Media Marketing to track with analytics.

Success and Accreditation

• 60% revenue increase, placing as #1 neighborhood market option.
• 1st page on Google search and bing platforms through basic keyword SEO plan.
• 85% social media new leads and followers.
• 90% ability to engage customers into repeat buyers and prevent them from switching to a competitor.